Foursquare Introduces New Tools for Businesses - Bits Blog - NYTimes.com
foursquare.com Foursquare’s new statistics page will share information about users with business owners.
11:10 a.m. | Updated Corrected the name of the AJ Bombers restaurant.
Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers.
“We’re trying to give businesses more retention with current customers and the ability to add new customers with specials,” said Mr. Walker.
Businesses will be able to see a range of real-time data about Foursquare usage, including who has “checked in” to the place via Foursquare, when they arrived, the male-to-female customer ratio and which times of day are more active for certain customers. Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones.
Remember this from two days ago-
http://worthingtonwire.com/why-location-based-apps-are-getting-traction
Location based apps are a goldmine of valuable information and a targeted distribution method.
Impressive.
