The recent headlines full of how Facebook is playing fast and loose with out information should help to open eyes across social network platforms. Just assume there is no privacy.

Mistrust of the intentions of social sites appears to be pervasive. In its telephone survey of 1,000 people, the Berkeley Center for Law and Technology at the University of California found that 88 percent of the 18- to 24-year-olds it surveyed last July said there should be a law that requires Web sites to delete stored information. And 62 percent said they wanted a law that gave people the right to know everything a Web site knows about them.

That mistrust is translating into action. In the Pew study, to be released shortly, researchers interviewed 2,253 adults late last summer and found that people ages 18 to 29 were more apt to monitor privacy settings than older adults are, and they more often delete comments or remove their names from photos so they cannot be identified. Younger teenagers were not included in these studies, and they may not have the same privacy concerns. But anecdotal evidence suggests that many of them have not had enough experience to understand the downside to oversharing.

I am happy to see companies with information on campaign effectiveness. Hyper targeted ads are coming, but not quickly enough. Throwing it all at the wall via mass marketing techniques are a huge waste of resources.

Marketing is changing, the future is based on the development of new technology. Mobile & tablets changed everything.

I love this quote, referring to marketing staff, "they have to do lobotomies because some of their marketers are still doing things the analogue way."

Ouch.

The biggest objections to the biometric cards may come from privacy advocates, who fear they would become de facto national ID cards that enable the government to track citizens.

"It is fundamentally a massive invasion of people's privacy," said Chris Calabrese, legislative counsel for the American Civil Liberties Union. "We're not only talking about fingerprinting every American, treating ordinary Americans like criminals in order to work. We're also talking about a card that would quickly spread from work to voting to travel to pretty much every aspect of American life that requires identification."

Mr. Graham says he respects those concerns but disagrees. "We've all got Social Security cards," he said. "They're just easily tampered with. Make them tamper-proof. That's all I'm saying."

Embedded IDs for all Americans?

I'm with the ACLU on this one.

This sucks.

Huge invasion of privacy.

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Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.

Outsell Vice President Chuck Richard

We've been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010

Oh yeah, baby.