Facebook Users with >500 “Friends”

So true! Happy Quit Facebook Day!

This is so cool. Look at how much email is sent out everyday. 900, 000 blog posts are published everyday. Amazing.

Today Nestle announced a “zero deforestation” policy in partnership with The Forest Trust (TFT), which will initially focus on amending its palm oil purchasing practices. The move follows a full blown Facebook attack initiated by Greenpeace earlier this year.

Eight weeks ago, Greenpeace UK released a provocative YouTube video calling into question Nestle’s methods for acquiring palm oil. Greenpeace claims that the company’s practices contribute to rainforest deforestation and used YouTube as a platform to shock viewers with a video that likens eating a Kit Kat to eating an orangutan (the graphic video is embedded below).

The video caught the attention of Nestle, who had it removed from YouTube and consequently incited Greenpeace to rally the troops to call, send emails and leave chastising comments on Nestle’s Facebook Page. The situation created by the cacophony of updates worsened after a Nestle representative threatened to delete any comments by users whose profile pics included an altered version of the Nestle logo.

What followed is quite remarkable from a social media standpoint, and has much to do with Nestle’s more aggressive plan to alter its palm oil practices. Greenpeace U.K. touts, “With nearly 1.5 million views of our Kit Kat advert, over 200,000 emails sent, hundreds of phone calls and countless Facebook comments, you made it clear to Nestle that it had to address the problems with the palm oil and paper products it buys.”

Nestle is most certainly changing its tune, and its partnership with The Forest Trust means that Greenpeace can go after its next target, HSBC.

 

 

[img credit: Greenpeace U.K.]

This is fascinating. Will other brands decide to change policy due to Social Media pressure?

A group of Islamists have been targeting persons they find offensive and using this method to silence them. Fabrice has been a target a couple of times. See the latest below, where he was blocked automatically. He wrote to Axten after this happen and Facebook acknowledged that, "(i)t's possible there was a mistake." Well, that's one way to put it. If it's a mistake it has a long history now of being consistently made. It may well be that it is a negative effect of Facebook's crowd-sourced block policy. More on the background from ReadWriteWeb and ReadWriteWeb France (in translation from the French).

The Facebook page devoted to targeting people for blocking

Turkey sentences student to year in jail for Facebook. "The 4th Magistrate Criminal Court in Eskişehir in north-western Turkey sentenced 22-year-old Erdem Büyük to imprisonment of 11 months because the university student posted a caricature of Büyükşehir Mayor Yilmaz Büyükerşen on the social networking website Facebook." The U.S. notion of the offended party in a libel suite needing to prove malice, and guilt, is rare globally. The court deferred the sentence for five years. If the student commits a similar crime, the sentence will begin. A pretty clever way to ensure cooperation.

Facebook users in Columbia use the social networking site for violence. Antanas Mockus, a candidate for president in Columbia, and Jerome Uribe, the son of the current president, have both been issued death threats via Facebook. A Facebook page called "I promise to kill Antanas Mockus before the 30th of May" has been shut down and Colombian anti-terror police are investigating.

China to force all internet users to register names before posting. "A report in yesterday's issue of China Daily quotes Wang Chen, the minister of the State Council Information Office, as saying the authorities were 'exploring an identity authentication system' for users of online forums. Internet users are currently required to register before posting comments on these site but they can use a pseudonym to post. Wang said that, after preventing anonymous posting on major news portals and commercial websites, the aim now was to extend the system to online forums and chat websites.

Thailand interrogates U.S. citizen, and the U.S. government allows it. "Anthony Chai, an American citizen from California, was interrogated by Thai officials in Thailand and again later in the U.S. for allegedly insulting the monarchy in 2006. Originally from Thailand, Chai was granted US citizenship in the late 1970s. He faces possible arrest if he returns to Thailand...In 2006, Thai officials also contacted the company who hosted the website where comments about the Thai king were traced to Chai's business computer. It is believed that Chai's IP address was provided by the web hosting company without his knowledge. In response, the U.S.-based hosting company shut down the website." Thailand uses lese majeste laws to harass opponents.

U.S. state of Washington okays library censorship. "A Washington state supreme court issued a decision...supporting a public library's decision to fully filter Internet content, stating that such filtering could be considered 'collection development.'" This could provide a precedent for a library developing a collection that excluded, say, a political party or historical material on slavery.

Chávez's Twitter reaches almost 350,000. After calling it "terrorism," the Venezuelan president's three week-old Twitter account now has just shy of 350K followers. Number one with a bullet in Venezuela. Chávez has never been known as a big fan of conversation - more of making pronunciamientos- so Twitter doesn't seem like it will loosen him up much, especially given he follows only five accounts: a pro-Chávez newspaper, two political allies, his own party and of course Fidel Castro.

Russia arrests Islamic convert blogger. "Ethnic Russian convert to Islam Alexei Dudko was arrested around May 5 and has been kept locked, away from lawyers and relatives. His blog was mainly focusing on the events in Ingushetia in the North Caucasus, but also general events in Russia attracted his attention. He kept his real name in strict secret and, according to some sources, his arrest came days after his name somehow surfaced in the internet. Needless to say, that the person was very critical of the Russian authorities."

Facebook's crowd-sourced block policy needs some human filtering. Automation without humans filtering is a waste of time and brilliance.

Facebook gives websites like Yelp, Pandora and Microsoft Docs access to your profile info.

HOW TO PROTECT YOURSELF

On the upper right hand corner of your screen, click Account > Privacy Settings > Applications and Websites.

Click Edit Setting beside Instant Personalization Pilot Program.

The uncheck the box at the bottom of the screen.

Even if you opt out of the Instant Personalization Pilot Program, websites may still access info about you via your friends, unless you block each individual site’s application.

Yikes, these guys are outrageous. Thanks to NY Daily News for the easy guide to disable the information sharing.

With all the privacy issues surrounding Facebook, many people are considering quitting the site altogether. If you're not ready to take it that far, here's how to avoid the privacy breaches without completely deleting your account and losing touch with your friends.

Photo by Ludovic Berton.

Should I Quit Facebook Altogether?

We've all had that one friend who deactivated his/her Facebook and was never seen again, because no one could establish contact. As if the telephone, email, and IM were never invented, many people are at a loss as to how to contact you if your Facebook isn't an easy click away. Even if the situation isn't quite that dire, Facebook is still how a lot of people keep connected, and severing that connection completely is a big deal.

But now, privacy-minded folks have many legitimate reasons you should quit Facebook (or reasons you should but can't go through with it), the same thing is on everyone's mind: Is the grief of quitting worth avoiding future privacy breaches?

The Less Extreme Alternative

Luckily, there is another, more middle-of-the-road option. That's not to say this isn't still extreme—this isn't for the faint of heart. It isn't a tutorial about how to change your privacy settings. This is a tutorial on how to create the most minimalist Facebook profile possible, with as little information on yourself as possible, to be used only for communication between you and your friends. You won't be able to do much on the site; you probably won't even visit the site that often. This is not for people who want to continue using Facebook; it is for the people who are ready to up and quit tomorrow, but don't want to miss out on the next party just because they care about their privacy. So if you're really ready to give up wall posts, comments, Farmville, and fan pages, here's how to proceed without falling off the face of the Earth.

Create a Disposable Email Address for Your Account

We've talked about disposable email addresses before, and most people probably already have one. (The idea being that if you create a second email address for free and sign up for the sketchy sites with it, you won't have to deal with spam in your main account later on.) With all the bugs and privacy gaffes surrounding Facebook, it has certainly become one of those sites you could call sketchy.

Head on over to Lifehacker to get the full scoop on how to quit Facebook, well not really quit Facebook, just kind of quit.

Thanks LifeHacker. Awesomeness.

Google doesn’t get brand / discovery advertising

Google’s ad business models are based on intent and relevance and not on discovery. The performance based AdWords and AdSense models are easier to measure and appeals to the logical / analytical minds at Google. The power of influence, discovery and brand advertising needs more right-brain thinking than Google’s left brainers are used to.

Also, instead of innovating and exploring new forms of brand advertising, Google’s strategy in that space over the last few years has been to simply buy DoubleClick which is the leader in old-school brand advertising (mostly banner ads). This basically means that there is no fresh thinking in this area at Google compared to Facebook, which understands the power of discovery and recommendation.

Bindu Reddy makes some interesting points in this great piece on Techcrunch. Google owns publishers, but unfortunately Facebook owns a large number of the users.

Considering she oversaw product management at Google. She knows her stuff.

The only thing that can hopefully slow Facebook's domination is the revolt building up due to Mark Zuckerberg's tendency to show his disregard for user privacy.

2. Make the private piece much easier to understand and setup. The New York Times actually exposed something gone very wrong at Facebook: you have too many privacy settings and too many choices. Boil them down to a few choices.

You’re Zucked!
=================
Yes, that’s the new catch phrase for when someone either steals your
business idea or screws you as a business partner.

Who’s been Zucked and how? Let’s take a look back:

1. FourSquare was Zucked when Facebook stole their check-in feature.
2. Twitter was Zucked when Facebook stole their public facing profiles.
3. Facebook users got Zucked when the site flipped their privacy
setting–three different times!
4. The co-founder of Facebook was allegedly Zucked when he was kicked
out of the company he helped found.
5. The founders of ConnectU got Zucked when he allegedly screwed them
over by not delivering their social network and then launching
Facebook at the same time–and joked about it!
6. Harvard reporters reportedly got Zucked when Mark hacked their
accounts to try and stop a negative story/investigation about him.

You can only screw people for so long before it catches up to you. The
entire industry went from rooting for Zuckerberg to hating him and
Facebook–in under 18 months.

Peter Rojas and Matt Cutts have turned off their Facebook pages, and
more intelligent people everywhere are talking about doing so.

Zuckerberg represents the best and worst aspects of entrepreneurship.
His drive, skill and fearlessness are only matched by his long
record–recorded in lawsuit after lawsuit–of backstabbing, stealing
and cheating.

This is just a small piece of an excellent article. Go read every word twice.

It is amazing that Zuckerberg has gotten away with so much. I am happy that the truth is out and he is exposed for what he is.

Facebook's behavior makes Twitter's look angelic. That is no easy feat.

We've all been Zucked!

"Stop Facebook and save the world" indeed!

P.S- I suppose it is OK to curate. Jason did post it himself. :)

Ugh, I don't like this prediction at all.

.

As Google rose to become the barometer of all that's worthy on the Web, publishers rushed to change their sites to appease the Google god. "Search Engine Optimization" became a massive industry; a multitude of SEO consultants sprung up, offering to tweak your Web site to better fit Google's measure of the Web.

What if Facebook Likes take off? Or to use the proper jargon: What if the Open Graph becomes the measure of the Web? Will publishers change their sites to appease our new overlord?

I'm already seeing it: Thousands of sites are adding Facebook's version of semantic data in preference to the open standards as Facebook becomes the new kingmaker. In the week since launch, more than 50,000 Web sites have added Facebook's "social plug-ins." All of which will make it blissfully easy for Facebook to organize the Web:

Facebook Optimization may be the new SEO.

At least most companies have Facebook blocked.