Updated version of the epic video Erik Qualman put out last year for his book, Socialnomics.

Great work!

Last week, I wrote about check-in fatigue. While there is a lot of excitement right now surrounding location-based apps, and particularly the ones where you “check-in” places, trying to use all of them can be exhausting, as I found out at SXSW. So what’s the solution? Do you just pick one and stick with it? You could, but there’s no guarantee that all of your friends will pick the same one as you. So the guys behind Brightkite have a better solution.

Check.in is an application that lets you check-in with multiple services at the same time. Or, as they put it, it’s “on check-in to rule them all.” While the team showed it to me briefly at SXSW (and CrunchGear got some video of it in action), they’ve actually given me access to it now to play around with. And I’m happy to report that it works great.

So how does it work? Well, for the time being it’s actually a mobile web app. Eventually, the plan is to release a native app version for the different platforms, but in order to get it out there relatively quickly, they made a web version that works on mobile browser that offer HTML5 support for location (currently the iPhone and Android phones). When you load it up, the browser asks for permission to pull your coordinates, and a few seconds later it pulls up a list of venues it believes

Can't wait to try it!

Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander-style. So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms. Alone.

While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. That’s why location-based networks excite me: they have the potential to bridge social networking with actual social activity. And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3.

The core idea behind the new iPhone app (which launched in the store today) is that people inspire others to do things. So when you see a friend is out doing something fun, you may want to join them. Or it may entice you to go out and do something else, and hope others see it on Whrrl and join in. It’s the grouping of people with similar interests into “Societies” that is a key to Whrrl 3. For example, a basic society is that each venue in the application has its own set of “regulars.” If you visit the place enough times, you unlock the badge making you a regular, and giving you access to member-level activities, such as recommendations and specials nearby.

One of these societies, launching alongside the SXSW festival in Austin, Texas this week is the Austin Underground which “will provide members with at-your-fingertips access to the hottest parties, events, and other fun things to do at the conference,” according to Whrrl. Over 50 merchants in Austin are participating to provide exclusive offers, apparently. To unlock the membership, you have to check-in at some of the following places: Four Seasons Hotel Austin, Outback Steakhouse, Cool River Cafe, Chuggin’ Monkey, J Black’s, Red Fez and Third Base, and others.

Other key features of Whrrl 3 include Recommendations — you create these (with photos, if you choose), to let others in your social graph (or your society) know fun things to do in an area. Ideas, are recommendations served up to you from societies you’re a part of, your friends, or Whrrl’s algorithms. Fun Facts are shown each time you check-in to a venue, with information about it. And of course, there is a point system (Influence Points) that turn the whole thing into one big game. What’s interesting about Whrrl’s game is that you can get point by inspiring others to do things with the app. Points also allow you to level up in your societies for more special deals.

All of this is an extension of the “footstreams” idea that Whrrl launched last December. That’s where they also first introduced the society idea as well. The key to both of those is about real people doing real things in the real world.  That, in turn, shows what you’re interested in, and allows Whrrl to clump you into these groups with out like-minded people.

Find Whrrl 3 in the App Store here.

very cool

When I wrote that location would be this year’s Twitter at SXSW, I also meant that Twitter’s geolocation would be this year’s Twitter at SXSW. The service has just turned on geolocation on its website today for the first time.

While Twitter’s geolocation feature has been live through its API since last November, there was no sign of integration into the main twitter.com site until now. As you can see in the screenshot above, for tweets tagged with location, right next to the source of the tweet there is a location placemarker. When you hover over it, it turns blue, and clicking on it brings up a little Google map showing the location that tweet was sent from.

And the real race is on.

foursquare.com Foursquare’s new statistics page will share information about users with business owners.

11:10 a.m. | Updated Corrected the name of the AJ Bombers restaurant.

Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.

Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers.

“We’re trying to give businesses more retention with current customers and the ability to add new customers with specials,” said Mr. Walker.

Businesses will be able to see a range of real-time data about Foursquare usage, including who has “checked in” to the place via Foursquare, when they arrived, the male-to-female customer ratio and which times of day are more active for certain customers. Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones.

Remember this from two days ago-

http://worthingtonwire.com/why-location-based-apps-are-getting-traction

Location based apps are a goldmine of valuable information and a targeted distribution method.

Impressive.