Although user adoption is slowing, existing users appear more engaged. According to the report, the average user is following a greater number of people and earning a greater reach through an increased number of followers. Existing users are also posting more content.

Once engaged in Twitter, the seduction of response, by a stranger or someone we know, combined with the allure of popularity is enticing and intoxicating. Many people fall victim to its addictive qualities as you are rewarded with feedback, connections, and presence through engagement. As such, Twitter is a rich network of opportunity to increase stature as measured through online social capital. Experienced users realize that the value of participatory media is powered by so much more than just simple tweets or conversations.

Paying it forward, reciprocity, and recognition are the investments we make in earning attention and awareness for the value we bring to the table.

When we realize that Twitter is far more than a tool to enliven self-actualization, “I Tweet therefore I am,” we uncork the essence of who we are today and who we wish to become tomorrow. As such, we embrace nuances of self-branding by presenting ourselves through bios, locations, and outbound profile links. Users are making the connection that they can define and shape the experience of those who clickthrough to their profile in order to better present the persona they wish rather than the personality left open to interpretation and perception.

The Twittersphere is more engaged and the possibilities are endless.