A Day in the Internet Infographic
This is so cool. Look at how much email is sent out everyday. 900, 000 blog posts are published everyday. Amazing.
Worthington Wire
Sharing the best {big ideas, excellent resources and beautiful things}
Filed undermobile
Video: Social Media Revolution 2 (Refresh)
via youtube.com
Updated version of the epic video Erik Qualman put out last year for his book, Socialnomics.
Great work!
Smart ad agencies scurry to keep up with digitally empowered clients.
I am happy to see companies with information on campaign effectiveness. Hyper targeted ads are coming, but not quickly enough. Throwing it all at the wall via mass marketing techniques are a huge waste of resources.
Traditional advertising agencies risk being squeezed out by “digitally empowered” clients dissatisfied with their skills in online, viral and mobile marketing, according to an annual survey of chief marketing officers globally.
The CMO Council, whose members control more than $150bn in annual marketing budgets, found that senior marketing executives expect to become less dependent on agencies this year as they focus more on in-house skills such as managing ever-increasing volumes of data about their customers.
The State of Marketing survey of more than 500 chief marketing officers, released on Monday , reports that marketers’ attention has shifted from their traditional ad agencies to training staff and bringing in digital skills through new hires and specialist agencies.
“You’ve got to look at the difference between the ability to create nifty interactive campaigns and actually having customer data, which underpins everything today. That data resides in the enterprise,” said Donovan Neale-May, executive director of the CMO Council.
via ft.com
Marketing is changing, the future is based on the development of new technology. Mobile & tablets changed everything.
I love this quote, referring to marketing staff, "they have to do lobotomies because some of their marketers are still doing things the analogue way."
Ouch.
Mobile Data Traffic Expected To Rise 40-Fold Over Next Five Years from techcrunch
As smartphones like the iPhone and Android take over the mobile Web, the amount of data traffic going over cellular networks is expected to grow 40-fold over the next five years. UK firm Coda Research Consultancy
forecasts that in the U.S. alone mobile handset data traffic will grow from 8 terabytes/month this year to 327 terabytes/month in 2015. That amounts to a 117 percent compound annual growth rate.
A lot of that data will come in the form of mobile Web browsing, with the biggest contributor expected to be mobile video. By 2015, mobile video will account for 68.5 percent of all mobile data usage in the U.S. (or 224 terabytes/month). Coda estimates that 95 million mobile handset subscribers in the U.S. will be watching video on their phones in five years out of a total of 158 million mobile internet users.
via techcrunch.com
Impressive numbers but all speculative at best.
Opera Mini submitted to Apple's App Store (from Opera)
Opera Mini for iPhone was officially submitted to the Apple iPhone App store today. A select few first saw it at Mobile World Congress 2010 in February. Now, the “fast like a rocket” browser is taking its first big step towards giving users a new way to browse on the iPhone.
Early reviews of Opera Mini for iPhone praised the sheer browsing speed, powering through Web pages up to six times faster than Safari. Due to server-side rendering, Opera Mini compresses data by up to 90 percent before sending it to the phone, resulting in rapid page loading and more Web per MB for the end user. Those familiar with iPhone roaming charges will relish Opera Mini’s ability to deliver more for less, giving users the Web they want quickly, without, the high costs.
via opera.com
Foursquare Introduces New Tools for Businesses - Bits Blog - NYTimes.com
foursquare.com Foursquare’s new statistics page will share information about users with business owners.
11:10 a.m. | Updated Corrected the name of the AJ Bombers restaurant.
Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers.
“We’re trying to give businesses more retention with current customers and the ability to add new customers with specials,” said Mr. Walker.
Businesses will be able to see a range of real-time data about Foursquare usage, including who has “checked in” to the place via Foursquare, when they arrived, the male-to-female customer ratio and which times of day are more active for certain customers. Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones.
Remember this from two days ago-
http://worthingtonwire.com/why-location-based-apps-are-getting-traction
Location based apps are a goldmine of valuable information and a targeted distribution method.
Impressive.
