Example of smart marketing to moms- Huggies Little Movers
Huggies is on the right track in their efforts marketing to moms with the latest campaign. Instead of a cookie-cutter commercial full of pre-roll commercial messaging (which people click away from, the brand looked to the smart women at BlissTV* for promotion.*Full disclosure, I am in the episode and co-created BlissTV*
Why does traditional tightly controlled messaging flop online and partnering with the people who are authentic voices in the blogging community work so well? Consumers who are media savvy have a very low threshold for corporate spin. Authentic voices who can organicly promote via brand partnerships are what new media consumers respond to best.
The Internet has given consumers an endless selection of options. Reaching media savvy consumers, especially women who control 85% of shopping decisions, in a new and engaging way is the future of advertising.
You know how it goes. And so does Huggies which is why they have partnered with us on this fabulous giveaway!
Huggies® Enjoy The Ride Daily Diaper Giveaway
Huggies® is here to help you celebrate and enjoy the parenting ride by bringing you the Huggies® Enjoy the Ride Rewards Program.
Parents will be able to earn points, then spend them for a chance to win fabulous prizes. Plus, when you sign up before June 30th, you’ll be entered into the Daily Diaper Giveaway Sweepstakes for the chance to win a year’s supply of Huggies® diapers!
Become a fan on Facebook and follow on Twitter to be notified of special coupons. Be sure to check out the current coupons for Little Movers and Little Snugglers diapers on Facebook.
And you haven’t checked out the BlissTV Huggies Little Movers episode yet, you need to! At not even a full minute into it, my son is already trying to eat the camera.
And he’s non-stop to the very end.
Mass push marketing with very little ROI is thankfully on the way out!
